Creating standardised uniforms for employees is a no-brainer for many business owners. This is especially the case if you work in the construction, building, or even trade industries. Salons and commercial kitchens also take advantage of the many safety features associated with choosing material-specific uniforms.
With this in mind, many business owners make use of the embroidery services Sydney workwear companies offer as part of their uniform packages. Adding your business logo or slogan to your uniforms also has many benefits to creating brand awareness.
Uniforms Should Form Part of Every Business.
Company uniforms can take on many forms and styles chosen are often based on the type of business. While some corporate companies may prefer traditional formal attire, many other businesses are taking a more casual approach and are opting for polo shirts.
Embroidery and printing services allow you to have your brand logo placed on everything from collared shirts to plain t-shirts. We’ve compiled a list of the top reasons why opting for any form of work clothing is a good idea for your business.
Makes Your Brand Look Professional
The number one reason to invest in work uniforms is that it’s an effective way to make your brand look professional. Shirts with an organisation’s logo on them create awareness and also show potential customers that you’re taking your business, and by default, your customers, seriously.
Promotes Your Brand
Most businesses are relying on their websites and social media pages to promote their brands. Whether or not you have a brick-and-mortar store, visit customers at their homes, or only interact online, your brand will benefit from the awareness that uniforms create.
Seeing your staff with company logos goes a long way toward creating a brand association with your customers. If your employees are appearing in product videos for your website or social pages, it’s a good idea to have them wearing a branded polo or -shirt. Your brand will instantly look more serious.
Free Advertising
Courtesy of free social media platforms and associated ad campaigns, businesses no longer have to spend a fortune on advertising. However, using these mediums as your sole advertising can be limiting especially if your target audience isn’t always online.
Employees are a walking advertisement of your business. By wearing your logo, they are exposing your brand to everyone they encounter daily. This is not only in the office or store where they work but also when they’re out on lunch or travelling home on public transport.
It’s with this in mind that many businesses create special promotional t-shirts or polo shirts for employees to wear at charity events, tradeshows, and off-site promotional events. Seeing an employee from your brand also allows potential customers to ask questions and get immediate answers, rather than wait for an online answer.
Identifies Employees in Office or Store Settings
Have you ever found yourself in a store looking for assistance and found yourself asking strangers, “Excuse me, do you work here?” Then you know how frustrating it can be for customers to locate your staff.
No matter what industry or environment you work in, customers should always be able to find an employee when they need one. Uniforms or simple branded polo shirts are an effective way to make your staff more visible.
Benefits Employees
Without uniforms, your staff will be required to invest a considerable amount of money in clothes to wear to work. This can be quite costly in their private type of clothing that isn’t suited for work.
For instance, they may only wear -shirts with quirky or off-the-cuff slogans which aren’t suitable in a workspace. Providing uniforms ensures that your employees always look neat and don’t end up spending the bulk of their salaries on clothing.
Your staff will appreciate this, and they will also feel like part of a team. When employees feel as though they are valued, they are more likely to work harder and go the extra mile.
Maybe Legislation
Many industries in Australia are required by law to wear certain types of clothing as part of their safety regulations. These clothing items are made of specific materials and often have hi-vis stripes or markings to make the employee more visible in low lighting.
Another example is the tunics that are worn in commercial kitchens. These items are made of durable, breathable materials that help to prevent burns and stains from spills. Even your corner café kitchen staff will look more professional if they’re wearing chef’s tunics. Always check with local legislation about the requirements for your type of business as well as the current industry trends.
Final Thoughts
Employee uniforms are relevant for businesses of all sizes and also apply to online companies that use their staff in marketing or product-related videos. Companies that use uniforms can look forward to brand recognition, more engaged employees, and added safety in specific industries. Investing in stylish workwear will add a touch of professionalism to your company, making it more relevant than ever before!
